DogSpot.in Community

Establishing India's most trusted pet knowledge platform through expert content and community.

DogSpot.in Community

Establishing India's most trusted pet knowledge platform through expert content and community.

Role

Marketing Consultant

Service

Community & Content Creation

Role

Marketing Consultant

Service

Community & Content Creation

Role

Marketing Consultant

Service

Community & Content Creation

Orange Flower
Orange Flower

Context

Context

DogSpot.in

DogSpot is one of India's pioneer pet care platforms — combining expert content, community forums, and e-commerce under one brand. When I joined, the social and community function needed to be built out with a clear goal: make DogSpot the place Indian pet owners turn to for credible, expert-backed guidance, not just products.

Industry

At the time, pet care content in India was sparse and low-trust. Pet owners relied on word of mouth and Facebook groups for advice — there was a real gap for a platform with genuine expert authority. The opportunity was to fill that gap and make DogSpot synonymous with reliable knowledge in the space.

What I Built

Building India's trusted pet knowledge platform

DogSpot is one of India's pioneer pet care platforms — combining expert content, community forums, and e-commerce under a single brand. I joined to build out the social and community function, with a particular focus on establishing DogSpot as the go-to destination for credible, expert-led pet knowledge for Indian pet owners.

Building a practitioner community

A core part of the work was cultivating a community of veterinarians, domain experts, and educators and turning that network into a live content engine. I owned end-to-end production of expert-led live sessions — from speaker sourcing and briefing through live moderation — building a programme that generated consistent, high-quality content while deepening DogSpot's credibility in the space.

Launching DogSpot's video vertical

Alongside the live programme, I built and led DogSpot's video content vertical from scratch — defining the YouTube strategy, developing multi-format content series, and owning the full production cycle from shoot coordination and editing through to cross-channel distribution. At steady state, the team was producing five or more videos per month, establishing a scalable content rhythm that extended DogSpot's reach well beyond its core community.

What I Built

Building India's trusted pet knowledge platform

DogSpot is one of India's pioneer pet care platforms — combining expert content, community forums, and e-commerce under a single brand. I joined to build out the social and community function, with a particular focus on establishing DogSpot as the go-to destination for credible, expert-led pet knowledge for Indian pet owners.

Building a practitioner community

A core part of the work was cultivating a community of veterinarians, domain experts, and educators and turning that network into a live content engine. I owned end-to-end production of expert-led live sessions — from speaker sourcing and briefing through live moderation — building a programme that generated consistent, high-quality content while deepening DogSpot's credibility in the space.

Launching DogSpot's video vertical

Alongside the live programme, I built and led DogSpot's video content vertical from scratch — defining the YouTube strategy, developing multi-format content series, and owning the full production cycle from shoot coordination and editing through to cross-channel distribution. At steady state, the team was producing five or more videos per month, establishing a scalable content rhythm that extended DogSpot's reach well beyond its core community.

What I Built

Building India's trusted pet knowledge platform

DogSpot is one of India's pioneer pet care platforms — combining expert content, community forums, and e-commerce under a single brand. I joined to build out the social and community function, with a particular focus on establishing DogSpot as the go-to destination for credible, expert-led pet knowledge for Indian pet owners.

Building a practitioner community

A core part of the work was cultivating a community of veterinarians, domain experts, and educators and turning that network into a live content engine. I owned end-to-end production of expert-led live sessions — from speaker sourcing and briefing through live moderation — building a programme that generated consistent, high-quality content while deepening DogSpot's credibility in the space.

Launching DogSpot's video vertical

Alongside the live programme, I built and led DogSpot's video content vertical from scratch — defining the YouTube strategy, developing multi-format content series, and owning the full production cycle from shoot coordination and editing through to cross-channel distribution. At steady state, the team was producing five or more videos per month, establishing a scalable content rhythm that extended DogSpot's reach well beyond its core community.

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