Welcome.
I build zero-to-one communities that grow into self-sustaining engines — for health-tech startups, consumer brands, and global audiences.
Saloni Jain
Communities
A selection of communities I've built from scratch, each one designed to drive real outcomes for the business behind it.
Communities
A selection of communities I've built from scratch, each one designed to drive real outcomes for the business behind it.
Built a 50,000-member health community from scratch and turned it into a growth engine for a US fertility health-tech startup.
Inito Health Community
Jan 28, 2023
Built a 50,000-member health community from scratch and turned it into a growth engine for a US fertility health-tech startup.
Inito Health Community
Jan 28, 2023
Grew a pet community to 187,000 members across four platforms in under two years and drove measurable footfall into physical retail stores.
Zigly For Happy Pets Community
Dec 7, 2020
Grew a pet community to 187,000 members across four platforms in under two years and drove measurable footfall into physical retail stores.
Zigly For Happy Pets Community
Dec 7, 2020
Turned a pet platform into the trusted voice of Indian pet ownership — one live session at a time.
DogSpot.in Community
Jul 16, 2019
Turned a pet platform into the trusted voice of Indian pet ownership — one live session at a time.
DogSpot.in Community
Jul 16, 2019
An independent community connecting animal rescuers across Bangalore enabling faster rescues, foster coordination, and successful cat adoptions.
BLR Animal Welfare Collective
Jan 20, 2026
An independent community connecting animal rescuers across Bangalore enabling faster rescues, foster coordination, and successful cat adoptions.
BLR Animal Welfare Collective
Jan 20, 2026
Services
Whether you're starting from zero or scaling what already exists, here's how I can help.
Services
Whether you're starting from zero or scaling what already exists, here's how I can help.
Community Strategy & Growth
From zero-to-one community builds to scaling established communities into growth engines. I design member lifecycles, define community health metrics, build community-led growth programs, and create the advocacy systems that turn your most engaged members into your most powerful acquisition and retention channel.
01
Community Strategy & Growth
From zero-to-one community builds to scaling established communities into growth engines. I design member lifecycles, define community health metrics, build community-led growth programs, and create the advocacy systems that turn your most engaged members into your most powerful acquisition and retention channel.
01
Community Strategy & Growth
From zero-to-one community builds to scaling established communities into growth engines. I design member lifecycles, define community health metrics, build community-led growth programs, and create the advocacy systems that turn your most engaged members into your most powerful acquisition and retention channel.
01
Engagement & Programming
The recurring touchpoints that give members reasons to show up, stay, and bring others. I design onboarding experiences, build event programs (online and offline), create UGC systems, run expert networks, and develop the social media presence and content cadence that keeps a community visible and active across platforms.
02
Engagement & Programming
The recurring touchpoints that give members reasons to show up, stay, and bring others. I design onboarding experiences, build event programs (online and offline), create UGC systems, run expert networks, and develop the social media presence and content cadence that keeps a community visible and active across platforms.
02
Engagement & Programming
The recurring touchpoints that give members reasons to show up, stay, and bring others. I design onboarding experiences, build event programs (online and offline), create UGC systems, run expert networks, and develop the social media presence and content cadence that keeps a community visible and active across platforms.
02
Content Creation & Strategy
Content that serves the community and the brand simultaneously. I develop content strategies rooted in member insight, write for community channels and newsletters, and build the editorial frameworks that give community content a consistent voice and purpose — across owned platforms, social, and email.
03
Content Creation & Strategy
Content that serves the community and the brand simultaneously. I develop content strategies rooted in member insight, write for community channels and newsletters, and build the editorial frameworks that give community content a consistent voice and purpose — across owned platforms, social, and email.
03
Content Creation & Strategy
Content that serves the community and the brand simultaneously. I develop content strategies rooted in member insight, write for community channels and newsletters, and build the editorial frameworks that give community content a consistent voice and purpose — across owned platforms, social, and email.
03
Product & User Insights
Community is one of the richest sources of product signal a business has — if it's structured correctly. I run user research programs, conduct one-on-one interviews, synthesise community feedback into actionable product and GTM insights, and build the feedback loops that keep product teams connected to real user needs.
04
Product & User Insights
Community is one of the richest sources of product signal a business has — if it's structured correctly. I run user research programs, conduct one-on-one interviews, synthesise community feedback into actionable product and GTM insights, and build the feedback loops that keep product teams connected to real user needs.
04
Product & User Insights
Community is one of the richest sources of product signal a business has — if it's structured correctly. I run user research programs, conduct one-on-one interviews, synthesise community feedback into actionable product and GTM insights, and build the feedback loops that keep product teams connected to real user needs.
04
About Me
About Me
Saloni Jain
I'm a Senior Community Manager with 6.5+ years of experience building communities from the ground up. My work spans health-tech, consumer brands, and global communities — including a 50,000+ member US-facing health community at Inito Health that drove measurable product adoption and retention outcomes.
I specialise in community-led growth: designing member lifecycles, advocacy programs, and engagement systems that connect directly to what the business is trying to do — whether that's product adoption, retention, revenue, or brand trust. I've built zero-to-one communities across highly sensitive health categories like fertility and hormonal health, as well as high-energy consumer spaces like pet care.
I work closely with product, marketing, GTM, and engineering teams — community is never a silo in my work. I care about the systems that make communities last, the moments that make members stay, and turning what communities tell you into something the business can actually act on.
Community Manager
Inito Health Inc
2023 - Present
Built and scaled multiple condition-specific health communities for a US-facing fertility health-tech startup — from zero infrastructure to a 50,000+ member ecosystem driving product adoption and retention.
Community Marketing Manager
Cosmo First Ltd
2020-2023
Built Petsfamilia from zero to 187,000+ members across four platforms in under two years — directly driving a lift in store footfall and sales during new store launches.
Marketing Consultant
DogSpot.in
2019-2020
Built a practitioner community of veterinarians, educators, and domain experts — and launched the brand's video content vertical — generating 173,000+ cumulative views across 160+ expert-led live sessions.
Community Manager
Inito Health Inc
2023 - Present
Community Marketing Manager
Cosmo First Ltd
2020-2023
Marketing Consultant
DogSpot.in
2019-2020
Substack
I write CommunityCoded — a Substack about building communities that actually work. Practical thinking on strategy, member behaviour, metrics, and what no one tells you about doing this job well.
Because in a country like India, where people naturally seek belonging and shared spaces, the potential for meaningful communities is enormous.
@CommunityCoded
The line between social media and community has become very blurry.
@CommunityCoded
When it comes to brands, community is mostly treated as a marketing buzzword.
@CommunityCoded
Substack
I write CommunityCoded — a Substack about building communities that actually work. Practical thinking on strategy, member behaviour, metrics, and what no one tells you about doing this job well.
Because in a country like India, where people naturally seek belonging and shared spaces, the potential for meaningful communities is enormous.
@CommunityCoded
The line between social media and community has become very blurry.
@CommunityCoded
When it comes to brands, community is mostly treated as a marketing buzzword.
@CommunityCoded